http://clairewyckoff.com Claire Wyckoff Tue, 12 Mar 2013 19:02:08 +0000 http://clairewyckoff.com en http://clairewyckoff.com/Repair-com http://clairewyckoff.com/following/clairewyckoff.com/Repair-com Tue, 12 Mar 2013 19:02:08 +0000 Claire Wyckoff 5167635 "Blue Ribbon Tomatoes" Made Movement ECD: Dave Schiff Repair.com "Blue Ribbon Tomatoes" from David Satterfield on Vimeo. CWs: Claire Wyckoff, David Satterfield AD: Marybeth Ledesma "Blue Ribbon Tomatoes" Made Movement ECD: Dave Schiff Repair.com "Blue Ribbon Tomatoes" from David Satterfield on Vimeo. CWs: Claire Wyckoff, David Satterfield... http://clairewyckoff.com/Repair-com-1 http://clairewyckoff.com/following/clairewyckoff.com/Repair-com-1 Tue, 12 Mar 2013 19:02:07 +0000 Claire Wyckoff 5167874 "Pizza Dude" Made Movement ECD: Dave Schiff Repair.com "Pizza Guy" from David Satterfield on Vimeo. CWs: Claire Wyckoff, David Satterfield AD: Marybeth Ledesma "Pizza Dude" Made Movement ECD: Dave Schiff Repair.com "Pizza Guy" from David Satterfield on Vimeo. CWs: Claire Wyckoff, David Satterfield AD: Marybeth Ledesma http://clairewyckoff.com/Deep-Fried-Fitness http://clairewyckoff.com/following/clairewyckoff.com/Deep-Fried-Fitness Sun, 13 May 2012 09:24:04 +0000 Claire Wyckoff 3394909 <img src="http://payload54.cargocollective.com/1/0/26600/3394909/DFF Header Image_640.jpg" width="640" height="411" width_o="670" height_o="430" src_o="http://payload54.cargocollective.com/1/0/26600/3394909/DFF Header Image_o.jpg" data-mid="17457473" border="0" align="left"/> <img src="http://payload54.cargocollective.com/1/0/26600/3394909/Title - The Road2_640.jpg" width="640" height="72" width_o="670" height_o="75" src_o="http://payload54.cargocollective.com/1/0/26600/3394909/Title - The Road2_o.jpg" data-mid="17457472" border="0" align="left"/> <img src="http://payload54.cargocollective.com/1/0/26600/3394909/Title - Powerbar2_640.jpg" width="640" height="42" width_o="670" height_o="44" src_o="http://payload54.cargocollective.com/1/0/26600/3394909/Title - Powerbar2_o.jpg" data-mid="17457469" border="0" align="left"/> <img src="http://payload54.cargocollective.com/1/0/26600/3394909/Ingredients - Powerade2_640.jpg" width="640" height="109" width_o="670" height_o="114" src_o="http://payload54.cargocollective.com/1/0/26600/3394909/Ingredients - Powerade2_o.jpg" data-mid="17457467" border="0" align="left"/> <img src="http://payload54.cargocollective.com/1/0/26600/3394909/Powerbarimage_640.jpg" width="640" height="494" width_o="670" height_o="517" src_o="http://payload54.cargocollective.com/1/0/26600/3394909/Powerbarimage_o.jpg" data-mid="17457466" border="0" align="left"/> <img src="http://payload54.cargocollective.com/1/0/26600/3394909/Title - Vitamins2_640.jpg" width="640" height="42" width_o="670" height_o="44" src_o="http://payload54.cargocollective.com/1/0/26600/3394909/Title - Vitamins2_o.jpg" data-mid="17457465" border="0" align="left"/> <img src="http://payload54.cargocollective.com/1/0/26600/3394909/Ingredients - Vitamins_640.jpg" width="640" height="109" width_o="670" height_o="114" src_o="http://payload54.cargocollective.com/1/0/26600/3394909/Ingredients - Vitamins_o.jpg" data-mid="17457464" border="0" align="left"/> <img src="http://payload54.cargocollective.com/1/0/26600/3394909/baconvitaminsimage_640.jpg" width="640" height="494" width_o="670" height_o="517" src_o="http://payload54.cargocollective.com/1/0/26600/3394909/baconvitaminsimage_o.jpg" data-mid="17457462" border="0" align="left"/> <img src="http://payload54.cargocollective.com/1/0/26600/3394909/Title - Granola2_640.jpg" width="640" height="42" width_o="670" height_o="44" src_o="http://payload54.cargocollective.com/1/0/26600/3394909/Title - Granola2_o.jpg" data-mid="17457460" border="0" align="left"/> <img src="http://payload54.cargocollective.com/1/0/26600/3394909/Ingredients - Granola_640.jpg" width="640" height="90" width_o="670" height_o="94" src_o="http://payload54.cargocollective.com/1/0/26600/3394909/Ingredients - Granola_o.jpg" data-mid="17457456" border="0" align="left"/> <img src="http://payload54.cargocollective.com/1/0/26600/3394909/granolaimage_640.jpg" width="640" height="494" width_o="670" height_o="517" src_o="http://payload54.cargocollective.com/1/0/26600/3394909/granolaimage_o.jpg" data-mid="17457454" border="0" align="left"/> <img src="http://payload54.cargocollective.com/1/0/26600/3394909/Title - Tea4_640.jpg" width="640" height="42" width_o="670" height_o="44" src_o="http://payload54.cargocollective.com/1/0/26600/3394909/Title - Tea4_o.jpg" data-mid="17457453" border="0" align="left"/> <img src="http://payload54.cargocollective.com/1/0/26600/3394909/Ingredients - Tea_640.jpg" width="640" height="92" width_o="670" height_o="96" src_o="http://payload54.cargocollective.com/1/0/26600/3394909/Ingredients - Tea_o.jpg" data-mid="17457452" border="0" align="left"/> <img src="http://payload54.cargocollective.com/1/0/26600/3394909/teabagimage_640.jpg" width="640" height="494" width_o="670" height_o="517" src_o="http://payload54.cargocollective.com/1/0/26600/3394909/teabagimage_o.jpg" data-mid="17457449" border="0" align="left"/> Co-Conspirator: David Satterfield Co-Conspirator: David Satterfield http://clairewyckoff.com/Geico-Savings-Couture http://clairewyckoff.com/following/clairewyckoff.com/Geico-Savings-Couture Wed, 21 Mar 2012 12:38:13 +0000 Claire Wyckoff 3051603 The Martin Agency (Spec Work, unproduced) Instead of just an ad campaign, let's design a line of clothing that's not only fashionable, but offers people a place to store all the money they saved by switching to Geico. Then let's do ads about it. <img src="http://payload37.cargocollective.com/1/0/26600/3051603/GeicoCollectionNEW_640.jpg" width="640" height="187" width_o="900" height_o="263" src_o="http://payload37.cargocollective.com/1/0/26600/3051603/GeicoCollectionNEW_o.jpg" data-mid="15564225" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/0/26600/3051603/GeicoPrintnew_640.jpg" width="640" height="821" width_o="819" height_o="1050" src_o="http://payload37.cargocollective.com/1/0/26600/3051603/GeicoPrintnew_o.jpg" data-mid="15563569" border="0" align="left"/> LOGO: <img src="http://payload37.cargocollective.com/1/0/26600/3051603/GeicoLogoNEW_7.jpg" width="520" height="378" width_o="520" height_o="378" src_o="http://payload37.cargocollective.com/1/0/26600/3051603/GeicoLogoNEW_7_o.jpg" data-mid="15564033" border="0" align="left"/> TV: <img src="http://payload37.cargocollective.com/1/0/26600/3051603/Brallet_640.jpg" width="640" height="896" width_o="750" height_o="1050" src_o="http://payload37.cargocollective.com/1/0/26600/3051603/Brallet_o.jpg" data-mid="15563384" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/0/26600/3051603/WeaveSleeve_6_640.jpg" width="640" height="896" width_o="750" height_o="1050" src_o="http://payload37.cargocollective.com/1/0/26600/3051603/WeaveSleeve_6_o.jpg" data-mid="15564079" border="0" align="left"/> We'd send out catalogues featuring the 2012 Savings Collection. <img src="http://payload37.cargocollective.com/1/0/26600/3051603/DirectMail_640.jpg" width="640" height="896" width_o="750" height_o="1050" src_o="http://payload37.cargocollective.com/1/0/26600/3051603/DirectMail_o.jpg" data-mid="15564548" border="0" align="left"/> AND BEYOND: Pop-up stores on Madison Avenue Red Carpet mentions by celebs A microsite where you can purchase your own apparel The Martin Agency (Spec Work, unproduced) Instead of just an ad campaign, let's design a line of clothing that's not only fashionable, but offers people a place to... http://clairewyckoff.com/Walmart-Black-Friday http://clairewyckoff.com/following/clairewyckoff.com/Walmart-Black-Friday Tue, 07 Feb 2012 08:41:54 +0000 Claire Wyckoff 2511406 The Martin Agency: Black Friday TV, 2011 (Produced Work) Role: Copywriter, developed "Excited Mom" construct GCD: Joe Alexander Brief: Tell a funny story about mom at Black Friday in 7 seconds. <img src="http://payload10.cargocollective.com/1/0/26600/2511406/AEWtweetgroup.jpg" width="535" height="503" width_o="535" height_o="503" src_o="http://payload10.cargocollective.com/1/0/26600/2511406/AEWtweetgroup_o.jpg" data-mid="12974021" border="0" align="left"/> The Martin Agency: Black Friday TV, 2011 (Produced Work) Role: Copywriter, developed "Excited Mom" construct GCD: Joe Alexander Brief: Tell a funny story about... http://clairewyckoff.com/Walmart-Holiday http://clairewyckoff.com/following/clairewyckoff.com/Walmart-Holiday Tue, 10 Jan 2012 13:54:09 +0000 Claire Wyckoff 2581068 The Martin Agency: Holiday TV, 2011 (Produced Work) GCD: Joe Alexander Last Minute Gifts Robin Bidwell and Claire Wyckoff, Copywriters Holiday Ad Match Guy's Gifts The Martin Agency: Holiday TV, 2011 (Produced Work) GCD: Joe Alexander Last Minute Gifts Robin Bidwell and Claire Wyckoff, Copywriters Holiday Ad Match Guy's... http://clairewyckoff.com/Jamie-Oliver-s-Food-Revolution http://clairewyckoff.com/following/clairewyckoff.com/Jamie-Oliver-s-Food-Revolution Wed, 30 Mar 2011 11:51:41 +0000 Claire Wyckoff 951597 TBWA/Chiat/Day NY (Sepc Work) GOAL: Inspire people to sign Jamie Oliver's petition to bring fresh food to America's schools. OPPORTUNITY: People don't realize how abysmal cafeteria food is, so we need to educate them. SOLUTION: Start a movement by actually creating a new word for the crap kids are being fed. The word was DOOF. (That's "food", backwards.) <img src="http://payload.cargocollective.com/1/0/26600/951597/JOFROOHDoofFood_640.jpg" width="640" height="459" width_o="2048" height_o="1469" src_o="http://payload.cargocollective.com/1/0/26600/951597/JOFROOHDoofFood_o.jpg" data-mid="4571646" border="0" align="left"/> OOH/WILD POSTINGS <img src="http://payload.cargocollective.com/1/0/26600/951597/JOFROOHDOOFnew_640.jpg" width="640" height="817" width_o="1410" height_o="1800" src_o="http://payload.cargocollective.com/1/0/26600/951597/JOFROOHDOOFnew_o.jpg" data-mid="4574831" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/26600/951597/JOFR WILD INSITU_640.jpg" width="640" height="459" width_o="2048" height_o="1470" src_o="http://payload.cargocollective.com/1/0/26600/951597/JOFR WILD INSITU_o.jpg" data-mid="5010010" border="0" align="left"/> NON-TRADITIONAL We'd put trashcan wraps in major cities. <img src="http://payload.cargocollective.com/1/0/26600/951597/JOFR CANS_640.jpg" width="640" height="584" width_o="2048" height_o="1868" src_o="http://payload.cargocollective.com/1/0/26600/951597/JOFR CANS_o.jpg" data-mid="5010022" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/26600/951597/JOFRFoodPortrait_640.jpg" width="640" height="492" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/26600/951597/JOFRFoodPortrait_o.jpg" data-mid="4571456" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/26600/951597/JOFR PHASE 2 PRINT_640.jpg" width="640" height="493" width_o="2048" height_o="1578" src_o="http://payload.cargocollective.com/1/0/26600/951597/JOFR PHASE 2 PRINT_o.jpg" data-mid="5010140" border="0" align="left"/> COPY: DOOF*: food backwards; the opposite of food. Replacing all the doof in our homes with fresh food is no easy task. But doing so can add another 10 years to our lives. Jamie Oliver is challenging all Americans to ditch doof for fresh, easy-to-cook meals and see the differences it makes in their lives. Logon to JamieOliver.com to follow the Hagos family from Springfield, VA as they begin their journey to fresh. My role: Concept development, writing. Team: Kevin Kaminishi, Claire Wyckoff, Yusuke Toyoda, Michael Hagos, Nick Troop. TBWA/Chiat/Day NY (Sepc Work) GOAL: Inspire people to sign Jamie Oliver's petition to bring fresh food to America's schools. OPPORTUNITY: People don't realize... http://clairewyckoff.com/Recipes-for-Disaster http://clairewyckoff.com/following/clairewyckoff.com/Recipes-for-Disaster Tue, 29 Mar 2011 17:05:10 +0000 Claire Wyckoff 1237265 A controversial cookbook best viewed in fullscreen: Fullscreen <img src="http://payload.cargocollective.com/1/0/26600/1237265/CookbookCover_640.jpg" width="640" height="414" width_o="936" height_o="606" src_o="http://payload.cargocollective.com/1/0/26600/1237265/CookbookCover_o.jpg" data-mid="5975652" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/26600/1237265/forward_640.jpg" width="640" height="414" width_o="936" height_o="606" src_o="http://payload.cargocollective.com/1/0/26600/1237265/forward_o.jpg" data-mid="5975739" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/26600/1237265/IntroRevised NEW_640.jpg" width="640" height="414" width_o="1300" height_o="841" src_o="http://payload.cargocollective.com/1/0/26600/1237265/IntroRevised NEW_o.jpg" data-mid="6046348" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/26600/1237265/khmer rouge spread Smaller_640.jpg" width="640" height="414" width_o="1300" height_o="841" src_o="http://payload.cargocollective.com/1/0/26600/1237265/khmer rouge spread Smaller_o.jpg" data-mid="5976498" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/26600/1237265/apartheid spread NEW_640.jpg" width="640" height="414" width_o="1300" height_o="841" src_o="http://payload.cargocollective.com/1/0/26600/1237265/apartheid spread NEW_o.jpg" data-mid="5976762" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/26600/1237265/anne-s franks spread NEW_640.jpg" width="640" height="414" width_o="1300" height_o="841" src_o="http://payload.cargocollective.com/1/0/26600/1237265/anne-s franks spread NEW_o.jpg" data-mid="5976690" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/26600/1237265/ho chi min resize_640.jpg" width="640" height="414" width_o="1300" height_o="841" src_o="http://payload.cargocollective.com/1/0/26600/1237265/ho chi min resize_o.jpg" data-mid="5976450" border="0" align="left"/> (MORE RECIPES AND PARTY GAMES COMING SOON) Avery Oldfield (AD) A controversial cookbook best viewed in fullscreen: (MORE RECIPES AND PARTY GAMES COMING SOON) Avery Oldfield (AD) http://clairewyckoff.com/Things-You-Can-t-Do-Coked-Up http://clairewyckoff.com/following/clairewyckoff.com/Things-You-Can-t-Do-Coked-Up Wed, 09 Mar 2011 10:35:05 +0000 Claire Wyckoff 1150307 When I lived in Williamsburg, Brooklyn I noticed that people did a lot of drugs. Many thought it made them better at things. I decided to catalog all the things you wouldn't be good at on coke. The blog was called, "Things You Can't Do Coked Up". Within 10 days, Gawker named it one of "The Best Two New blogs in the Internet" <img src="http://payload.cargocollective.com/1/0/26600/1150307/ThingsYouCant-Google_640.gif" width="640" height="145" width_o="744" height_o="169" src_o="http://payload.cargocollective.com/1/0/26600/1150307/ThingsYouCant-Google_o.gif" data-mid="5535941" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/26600/1150307/ThingsYouCan-t-Gawker_640.gif" width="640" height="500" width_o="707" height_o="552" src_o="http://payload.cargocollective.com/1/0/26600/1150307/ThingsYouCan-t-Gawker_o.gif" data-mid="5535951" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/26600/1150307/TYCD4.gif" width="585" height="421" width_o="585" height_o="421" src_o="http://payload.cargocollective.com/1/0/26600/1150307/TYCD4_o.gif" data-mid="5536132" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/26600/1150307/TYCD5.gif" width="525" height="342" width_o="525" height_o="342" src_o="http://payload.cargocollective.com/1/0/26600/1150307/TYCD5_o.gif" data-mid="5536133" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/26600/1150307/TYCD7.gif" width="489" height="330" width_o="489" height_o="330" src_o="http://payload.cargocollective.com/1/0/26600/1150307/TYCD7_o.gif" data-mid="5536135" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/26600/1150307/TYCD3.jpg" width="624" height="396" width_o="624" height_o="396" src_o="http://payload.cargocollective.com/1/0/26600/1150307/TYCD3_o.jpg" data-mid="6113224" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/26600/1150307/TYCDCU9_25_640.jpg" width="640" height="391" width_o="668" height_o="408" src_o="http://payload.cargocollective.com/1/0/26600/1150307/TYCDCU9_25_o.jpg" data-mid="6113441" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/26600/1150307/TYCDCU10.jpg" width="543" height="466" width_o="543" height_o="466" src_o="http://payload.cargocollective.com/1/0/26600/1150307/TYCDCU10_o.jpg" data-mid="6113445" border="0" align="left"/> When I lived in Williamsburg, Brooklyn I noticed that people did a lot of drugs. Many thought it made them better at things. I decided to catalog all the things you... http://clairewyckoff.com/Pendleton-Wool http://clairewyckoff.com/following/clairewyckoff.com/Pendleton-Wool Mon, 07 Mar 2011 13:41:42 +0000 Claire Wyckoff 1141530 Experiential Store + Web When people think of Pendleton Wool, they only think of plaid shirts; we want to get people thinking beyond the shirts to the versatility of the wool itself. <img src="http://payload.cargocollective.com/1/0/26600/1141530/Pendeleton_SHEEP_small.jpg" width="222" height="230" width_o="222" height_o="230" src_o="http://payload.cargocollective.com/1/0/26600/1141530/Pendeleton_SHEEP_small_o.jpg" data-mid="5491997" border="0" align="left"/> SOLUTION Introducing The Pendleton House, an experiential store built in a renovated house in Brooklyn Heights. The House will be decorated in Pendleton fabric and patterns, and showcase items lined in Pendleton wool, thus reminding us of ALL the awesome things wool can be used for. <img src="http://payload.cargocollective.com/1/0/26600/1141530/Pendleton_House_Address2_1000_640.jpg" width="640" height="126" width_o="800" height_o="158" src_o="http://payload.cargocollective.com/1/0/26600/1141530/Pendleton_House_Address2_1000_o.jpg" data-mid="6273950" border="0" align="left"/> Salon <img src="http://payload.cargocollective.com/1/0/26600/1141530/Pendeleton_forwebsite2_1_1000_640.jpg" width="640" height="512" width_o="800" height_o="640" src_o="http://payload.cargocollective.com/1/0/26600/1141530/Pendeleton_forwebsite2_1_1000_o.jpg" data-mid="5492046" border="0" align="left"/> Fitting Room <img src="http://payload.cargocollective.com/1/0/26600/1141530/Pendeleton_forwebsite3_2_1000_640.jpg" width="640" height="512" width_o="800" height_o="640" src_o="http://payload.cargocollective.com/1/0/26600/1141530/Pendeleton_forwebsite3_2_1000_o.jpg" data-mid="5492018" border="0" align="left"/> During business hours, TPH will offer professional tailoring services, as well as a new feature: We'll Line Anything. <img src="http://payload.cargocollective.com/1/0/26600/1141530/Pendeleton_forwebsiteLineAnything_640.jpg" width="640" height="512" width_o="800" height_o="640" src_o="http://payload.cargocollective.com/1/0/26600/1141530/Pendeleton_forwebsiteLineAnything_o.jpg" data-mid="5492100" border="0" align="left"/> The only thing better than shopping is... drunk shopping. In the evenings, the House will become an event space—utilizing the interior bar—where Pendleton will host cocktail parties and informal gatherings. Parlor <img src="http://payload.cargocollective.com/1/0/26600/1141530/Pendeleton_forwebsite4_3_1000_640.jpg" width="640" height="512" width_o="800" height_o="640" src_o="http://payload.cargocollective.com/1/0/26600/1141530/Pendeleton_forwebsite4_3_1000_o.jpg" data-mid="5492168" border="0" align="left"/> PENDELETON HOUSE WEBSITE Voyeurism + Shopping (best viewed in fullscreen) PARTNERSHIPS and EXTENSIONS <img src="http://payload.cargocollective.com/1/0/26600/1141530/Pendleton_partnerships_1000_640.jpg" width="640" height="512" width_o="800" height_o="640" src_o="http://payload.cargocollective.com/1/0/26600/1141530/Pendleton_partnerships_1000_o.jpg" data-mid="5492115" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/26600/1141530/Pendleton_partnerships2_1000_640.jpg" width="640" height="512" width_o="800" height_o="640" src_o="http://payload.cargocollective.com/1/0/26600/1141530/Pendleton_partnerships2_1000_o.jpg" data-mid="5492131" border="0" align="left"/> My role: concept development, video production AD: Brianna Lohr CT: Mary Toves Experiential Store + Web When people think of Pendleton Wool, they only think of plaid shirts; we want to get people thinking beyond the shirts to the versatility...